Infographic: Elements of a Marketing Strategy

Infographic: Elements of a Marketing Strategy

Earlier this week, I dropped some hard truths about your marketing strategy and why it’s failing. Today, I wanted to share some other essential elements your strategy needs to be a fully developed, comprehensive plan of action.

Keep in mind the elements listed below are not the only things you’ll need to incorporate into your marketing strategy, but they’re the key pieces you’ll need to include to run a successful campaign. Need help developing your annual strategy for 2021? Shoot me an email today to learn about my strategic services.

This May Be Why Your Strategy Is Failing

This May Be Why Your Strategy Is Failing

You’ve done the work. You’ve identified your business goals and developed a strategy (with flawless execution) but you aren’t seeing results. After hours of work and planning to build a strategy that will yield results, you scrap your entire the entire thing and consider it a failure. Now you’re discouraged and convinced digital marketing just doesn’t work for your business and go back to your old business model and marketing plan because having some plan – any plan – is better than having nothing at all.

Sound familiar?

Too often marketing strategies fail to yield any return on investment. But before you scrap your entire strategy, or give up on digital marketing altogether, take a second and think about this.

Your target audience is probably wrong.

You read that right. Many times business owners focus on their ideal target market instead of their actual customer demographics. I’ve touched on this in previous posts before, but it is so important as freelancers and small business owners to separate the idea of what your target audience should be from who your target audience actually is.

Fortunately, with a little market research you can pinpoint your primary target audience to ensure your marketing strategy yield positive results. If your marketing strategy isn’t hacking it in terms of sales, take a look at the market research you conducted while developing your strategy and consider if you had the right target audience.

Do you need help assessing whether or not your marketing strategy is operating successfully? Shoot me an email today to schedule your free one on one consultation.

Not Seeing Results From Your Marketing Efforts? This Could Be Why!

Not Seeing Results From Your Marketing Efforts? This Could Be Why!

It can be frustrating when you invest a lot of time and money into your marketing strategy, only to yield minimal results. In my years working at an agency, I met with countless prospective clients who turned to our company after several marketing strategies failed. They were frustrated and skeptical about how beneficial good marketing could be for their business.

After these prospective clients made the decision to work with us, I dug deep into market research and their current business analytics. More often than not, their promotional tactics were not directly responsible for their lack of results. Their audience was.

Read that again. Their audience was the reason a lot of their marketing efforts were failing. That’s because a lot of businesses today fail to understand the difference between their target market and their perceived audience.

Now, whether or not everyone in your market is a 25 year old female is not going to make a huge difference in the success of your campaign, but marketing to the correct generation, or what stage of life they are in, certainly can.

Here’s an example from a past client: Say you are a housing development trying to sell houses 20 minutes from the city, at $350k for a 2 bedroom home. Are you going to sell those homes to first time homebuyers that currently live in the city? Not likely. And investing your marketing dollars into messaging geared towards that market could be deadly for your business.

Your target market is a defined group of people that are likely to benefit or be interested in the product or service you offer. This group is established after conducting market research and can actually be very different from your perceived audience.

The reason a lot of marketing strategies ultimately fail is because a perceived audience (often identified by the owner as their ideal audience) does not match the true target market (maybe not the audience you want, but that audience you have). Fortunately, identifying your target market can be a relatively simple fix that is incredibly effective when considering your next marketing strategy.

Do you want to learn more about correctly identifying your target market? Set up your FREE 60 minute consultation with me today!