Resources

The Truth About Automating Social Media Content

Automation has become a huge buzzword in the marketing industry in the past few years. And why wouldn’t it? With people managing more responsibilities in the workplace than ever, it makes sense that marketers are trying to find ways to work smarter, not harder. Personally, I love automating social media content. With some simple planning, […]

Infographic: Elements of a Marketing Strategy

Earlier this week, I dropped some hard truths about your marketing strategy and why it’s failing. Today, I wanted to share some other essential elements your strategy needs to be a fully developed, comprehensive plan of action. Keep in mind the elements listed below are not the only things you’ll need to incorporate into your […]

This May Be Why Your Strategy Is Failing

You’ve done the work. You’ve identified your business goals and developed a strategy (with flawless execution) but you aren’t seeing results. After hours of work and planning to build a strategy that will yield results, you scrap your entire the entire thing and consider it a failure. Now you’re discouraged and convinced digital marketing just […]

For Freelancers: Get Clients Without Cold Calling

Cold calling sucks. There, I said it. For me, there is nothing more anxiety inducing than calling strangers on the phone to ask them to meet for a pitch. In fact, knowing that I would likely have to cold call clients was the one thing that kept me from starting my business a year earlier […]

Infographic: When Should You Post on Social Media?

By far one of the most common questions clients ask me is “when should I be posting on social media?” While I usually advise clients that they should be posting as often as it feels natural to do so (forced content is not your friend), the time that posts are shared is a bit of […]

Don’t Focus On Your Goals. Focus On This Instead.

“You don’t rise to the level of your goals, you fall to the level of your systems.” – James Clear, Atomic Habits Nothing makes me happier than achieving a goal for my clients. As a marketer achieving client goals is arguably the most important part of my job, but what many people fail to realize […]

Infographic: Establishing Your Brand

Fact: Branding is one of the most important aspects of your business. Your brand is who you are as a business and what you promise to give your customer. Ideally, your brand is established before your launch, but often times brands evolve as your business grows. Today I’m sharing a few essential items you NEED […]

Stuck in a Rut? Up Your WFH Game with These Tips.

We’ve been cooped up at home for awhile now, and lots of people are experiencing working from home for the first time. It can be a blessing and a curse. On one hand, it’s nice working in pjs, and there is no better coworker than your four legged family member. But on the other hand, […]

Client Retention During an Epidemic

Look, these are super uncertain times. We all know that. If you’re operating as a freelancer, these are scary times too. While most businesses are closed or scaling back services, client retention is one of the most unpredictable aspects of freelancing right now. Thankfully, I’ve managed to retain 100% of my clientele (and even scale […]

Keep Your Customers During the Coronavirus Outbreak

As an introvert who works from home, social distancing in light of the Coronavirus epidemic is a piece of cake. But as a small business owner, the negative impact this epidemic can have on your business is likely looming over your head and causing severe anxiety. While these are definitely scary times, this is also […]

The Social Media Trend You NEED to Take Advantage of

Share your opinions and educate your followers. That’s it. That’s the trend. Sound too good to be true? Educating followers has been more challenging for brands than you might think! Internet trolls are lurking everywhere on social media these days, so it can be really tough for some brands to see value in opening themselves […]

Stand Out From Your Competitors in 2020

If you read my most recent post, you now have a clear goal defined for 2020. Congrats! You are well on your way to amplifying your businesses success this year, but there are still a few key things to explore in your business to guarantee success. Today, I’m going to tell you how to determine […]

Setting Better Business Goals in 2020

January, 2020. A time to start fresh, plan your year, and set resolutions to get healthy, spend time with family, etc etc. Personal resolutions are all the rage in the New Year, but what about resolutions for your business? Well, if you’re doing it right, you set resolutions for your business every year. These resolutions […]

How I Got My Client a Free Feature on a Large Social Account

This week one of my client’s reached a new milestone in their social media strategy – they were featured on an account with over 450,000 followers FOR FREE! This is a huge win for us, it’s something my client has been trying to do since before we began working together and we were able to […]

4 Common Misconceptions About Social Media

By now it’s no secret that social media is a powerful tool. But there are tons of myths floating around about how to best use social media as a part of your marketing mix. Below I outlined just a couple of common misconceptions about social media for you to consider as you develop your marketing […]

Ask Yourself These Things Before Hiring a Marketer

You’ve made the decision to contract a marketer for your business. That’s great! Before you meet with your candidates, there are a few things to consider to ensure your interviews go off without a hitch and you find the perfect professional to help you grow your business and your brand. Often times, business owners establish […]

Not Seeing Results From Your Marketing Efforts? This Could Be Why!

It can be frustrating when you invest a lot of time and money into your marketing strategy, only to yield minimal results. In my years working at an agency, I met with countless prospective clients who turned to our company after several marketing strategies failed. They were frustrated and skeptical about how beneficial good marketing […]

One Step You Can Take Right Now To Improve Your Social Media Presence

Having a social media presence in 2019 is unavoidable. With over 335 million users on Twitter, 1 billion users on Instagram, and 2.23 billion users on Facebook, there is no denying your audience is scrolling through these social apps on a daily basis. But with so much competition on social media, getting your content to stand out […]

Case Study: Boosting Engagement on Social

If you own a small business, the likelihood that you’re familiar with Small Business Saturday already is pretty high. On the Saturday following Black Friday, individuals are encouraged to support small, locally owned business in their area by shopping in their stores. While sales are by and large the most popular way to take advantage […]

Instagram Hacks to Master Before 2020

With a broad user base, maintaining your presence on Instagram is essential to connecting with your target audience. If you are planning to elevate your business on Instagram next year, keep reading and learn some of the easiest (and most powerful) things you should be doing on Instagram to get ahead of your competition and […]

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