You’ve done the work. You’ve identified your business goals and developed a strategy (with flawless execution) but you aren’t seeing results. After hours of work and planning to build a strategy that will yield results, you scrap your entire the entire thing and consider it a failure. Now you’re discouraged and convinced digital marketing just doesn’t work for your business and go back to your old business model and marketing plan because having some plan – any plan – is better than having nothing at all.
Too often marketing strategies fail to yield any return on investment. But before you scrap your entire strategy, or give up on digital marketing altogether, take a second and think about this.
Your target audience is probably wrong.
You read that right. Many times business owners focus on their ideal target market instead of their actual customer demographics. I’ve touched on this in previous posts before, but it is so important as freelancers and small business owners to separate the idea of what your target audience should be from who your target audience actually is.
Fortunately, with a little market research you can pinpoint your primary target audience to ensure your marketing strategy yield positive results. If your marketing strategy isn’t hacking it in terms of sales, take a look at the market research you conducted while developing your strategy and consider if you had the right target audience.
Do you need help assessing whether or not your marketing strategy is operating successfully? Shoot me an email today to schedule your free one on one consultation.