You’ve made the decision to contract a marketer for your business. That’s great! Before you meet with your candidates, there are a few things to consider to ensure your interviews go off without a hitch and you find the perfect professional to help you grow your business and your brand. Often times, business owners establish a need for marketing before they determine why they need it. Don’t make that mistake. Read on to find out why, and learn some questions you should consider prior to meeting with marketing professionals.
Think of your business in terms of health. Say you have had knee pain for the past few months and you go to your doctor for an exam. Your doctor will likely ask you if you’ve taken any medications to help your pain, if your pain is chronic, and what your activity levels are like. You likely know the answers to those questions because you’ve thought about them prior to your appointment.
The same applies to your marketing needs. In order for someone to successfully help you develop your marketing plans, they need to know as much information as possible first. Below I’ve outlined 4 things that you absolutely need to consider before meeting with any marketing professional to discuss your needs.
Have you identified your business’s biggest problem? Have you tried solving it internally?
It’s important to know your company’s pain points prior to interviewing someone to help guide your marketing efforts. Be as detailed as possible when identifying your issues, so that when the time comes, your marketer has all the information necessary to establish a strategy that addresses your problem directly. It’s also helpful for potential marketers to know what you’ve tried before in an effort to fix your problem by yourself.
If you have many problems outlined or are unsure of how to identify your issue, you may benefit more from a consultation than a full time marketer to begin. Get the ball rolling today with your free 60 minute consultation.
Do you have a clear goal for your business in mind?
Let’s just get this out of the way – “make as much money as possible” is not a clear goal. Everyone wants to grow (aka make more money). When establishing a goal ask yourself how much you want to grow, and how quickly you want to get there.
Setting up a successful campaign that yields more money can be a total disaster if that growth happens too quickly and your business doesn’t have a capacity to fulfill those sales. While a marketer can certainly help you establish whether or not your goal is realistic (after a thorough analysis of your current marketing/business presence), it’s up to you to voice your expectations up front so that everyone enters the partnership with clear guidelines.
An example of a good goal is: “Last year we did X amount in sales, this year our goal is to do Y.” This goal will give your potential marketer an idea of where you’re going, and when you want to get there, and you provide real numbers that your marketer can use to break into micro (quarterly or monthly) sales goals to establish whether or not a campaign is working well and you are on track to meet your goal.
Do you have set expectations for a marketing role?
This seems like a given, but often times isn’t discussed. Please consider what expectations you have for a marketing professional prior to contracting an expert to help you, especially in terms of communication. Do you want someone who can join weekly team meetings to provide updates? Are you looking for a weekly report, or monthly? What do you want the approval process to look like?
Those are all things to consider so that when the time comes, you can address those expectations immediately and establish whether or not the person you are meeting with will mesh well with your current business practices.
Have you established a marketing budget?
Every single marketer you meet with will ask you this question because it keeps them a jumping point to start a proposal and begin planning a strategy.
It is 100% okay if you don’t have a solid budget established at the time of your interview. Having a price range in mind is often enough for a marketer to get the ball rolling. However, you should consider your marketing budget, and your ad budget and whether or not you will establish an ad budget, or run an organic (unpaid) campaign.
Ad budgets are often charged in addition to your marketing budget, both should be considered prior to your interview. Keep in mind: the marketer you hire will be able to determine whether or not your ad budget is reasonable during the analysis phase of strategy development and may change month to month.
Have you considered these questions and are ready to take the next step in growing your business? Let’s chat today and get the ball rolling!