Having a social media presence in 2019 is unavoidable. With over 335 million users on Twitter, 1 billion users on Instagram, and 2.23 billion users on Facebook, there is no denying your audience is scrolling through these social apps on a daily basis. But with so much competition on social media, getting your content to stand out can be a daunting and overwhelming task.
So many businesses see brands with large followings posting on social media and strive to replicate their online presence to “get more followers.” We can chat about why getting more followers is not an ideal goal for businesses later, but today I want to talk to you about how you can take the first step to improving your social presence in a way that is absolutely organic for your business and will set you apart from your competition.
Are you ready?
Pick one thing to focus on, perfect, and share it daily with your audience. For example, the idea of posting a quality photo, consistent with the feed on my dog’s Instagram account (yep, I’m one of those people) daily was just too much. Between working a full time job, spending time with my friends and family, and working on my side hustle, I didn’t really have the time, or the desire, to post a curated image every single day.
But I did have time to post stories. Quick snapshots and videos of life with a rambunctious pup were easier to take at random than it was to set aside hours upon hours to take and share photos in my feed every single week.
By sharing 3-8 stories per day, I actually increased my account’s overall reach AND engaged with new accounts by utilizing stickers, sharing candid content, and asking questions. More people engage with me in my stories than they do on my posts because that is where I focused my energy and dedicated my time.
My “brand” recognition comes from my stories, not my posts, and that is A OK.
Eventually I will work on curating my content, but for now I am dead set on perfecting my presence in stories and maintaining the relationships that come from that because that is where I see value.
Maybe you want to use stories more, maybe you want to engage with new accounts, or maybe you really love curated content and your feed is your top priority. That’s great! The important thing is to focus your attention on that one priority and perfect it before moving on to the next step in making your social presence more like those big accounts.
It’s true that you reap what you sow, so why not plant one seed and nurture it to perfection before planting other seeds – instead of planting many seeds at once and putting in the minimum amount of effort to get those seeds to grow?
What one thing are you going to focus on to amplify your brand on social media?